Transforming the Cleaning Business with Chatbots: A Successful Case from Domino!
Owner’s Quote: “Cleaning is the art of making homes clean, and our chatbots have made this art even more accessible and amazing.”
The cleaning industry has always been highly competitive, and cleaning company owners are constantly searching for new ways to attract and retain customers. Traditional methods such as email marketing and spam messages have stopped yielding the desired results. What’s more, hours were being spent on cold-calling the existing customer base for repeat sales using outdated communication methods. Amid the sea of cleaning companies and information noise, customers often forgot who they had worked with and what services they were provided.
The owner had several goals:
- Increase the number of inquiries.
- Find a systematic approach for repeat sales.
- Regularly remind clients about the company.
- Encourage clients to make recommendations.
- Automate the customer journey.
Owner’s Quote: “Chatbots have become reliable allies in our cleaning business. They offer clients small bonuses before and after each service, motivating them to book the next cleaning with us. It really works.”
Chatbots were configured to automatically offer small bonuses and special offers before and after each service (for example, “today – a free refrigerator cleaning, in 14 days – a discount on window washing”). Clients were pleasantly surprised by these offers and started returning more often.
Owner’s Quote: “Chatbots simplified customer interactions and made the service booking process fast and convenient.”
We created a scenario that automatically reminded clients about bonuses and special offers every two weeks. Additionally, clients were given the opportunity to share bonus links with their friends so they could also benefit from the loyalty program. As a result, clients found it easier to get advice and book services – all interactions happened on their phones with just a few clicks, in a comfortable and familiar environment.
Results:
- An additional customer acquisition channel led to a 30% increase in inquiries after implementing chatbots.
- Regular and automated email marketing campaigns contributed to a 37% increase in repeat sales.
- We optimised the sales department’s work, freeing managers from routine tasks.
- Our clients found it more convenient to use our services through modern communication channels.
Owner’s Quote: “Chatbots not only transformed our business but also enhanced the customer experience. Now we don’t just provide cleanliness; we create a connection with our audience.”
Now it’s time for you to consider implementing chatbots to improve your business. Domino offers a universal solution for creating and configuring chatbots, allowing you to streamline customer interactions and increase your company’s efficiency.
Are you ready to enhance your business? Subscribe to Domino’s service right now and start your journey toward successful chatbot implementation in your company!