March 31,2025
How Chatbot Nodes with Multimedia Help our Users
The essence of Domino CRM’s chatbot builder for businesses is straightforward: empowering even small businesses with limited resources through tools that were previously accessible only to enterprises. Users of our chatbots have access to AI assistants, smart pause blocks, anti-spam, profanity filters, you name it—everything needed for simplified, efficient, affordable, and complete automation.
Today, however, we'll focus on more familiar components: i.e., messages featuring images, video content, and audio tracks. Why multimedia? At first glance, these elements might seem standard and certainly not as groundbreaking as "AI" features. Nonetheless, despite their apparent simplicity, they shouldn’t be underestimated.
As business practice proves, multimedia content remains a reliable driver of conversions.
Why media content for user engagement?
Humans, as a biological species, perceive and retain information faster when it is presented visually or audibly, rather than as text (especially lengthy ones). One study found that an average person typically remembers about 10% of written content, especially when not strongly motivated. However, when text is accompanied by an image, this retention rate increases to 65%.
Example for Business Chatbots: Images for Restaurants and Delivery Services
For restaurants and delivery services, images hold particular importance. Customers prefer to see dishes before placing orders. This somehow ensures that their expectations will align with reality. Statistics show that restaurants utilizing high-quality images in their menus can boost both the average bill and overall order volumes by 25–30%.
Example for Business Chatbots: Videos for Customer Support
Videos excel at demonstrating complex or multi-step processes. For example, customer support chatbots frequently employ short video instructions to assist users with swiftly resolving issues without involving human specialists. Experience shows that incorporating videos reduces repeat inquiries by 20–30%.
Example for Business Chatbots: Videos in Educational Chatbots
Educational platforms and online schools regularly integrate videos into their chatbots. The video format effectively clarifies complex topics, which improves learning outcomes. For instance, short videos paired with textual support significantly enhance language learning compared to text-only approaches.
Voice Messages for More Natural Interaction
Voice messages make interactions with chatbots feel more natural and convenient. This is doubly so when users are on-the-go and can't read text easily. This format adds a personal touch, turning communication with the chatbot into a more pleasant and trustworthy CX.
Recommendations for Using Media Content in Chatbots
Most end-users will interact with Domino CRM chatbots via mobile phones, so media file quality requirements are relatively flexible. Nevertheless, strive to use high-quality and relevant files.
When using video, don’t eliminate text entirely. Adding captions or key points as text overlays makes your message clearer.
Keep voice messages short and clear. And do not forget to benefit from a pleasant tone. A harsh or "metallic" voice will unlikely boost conversions.
How Media Blocks Work in Domino CRM
- With videos, one can upload files up to 20 MB.
- With images, the file size limit is 10 MB.
- With audio, files also have a limit of 20 MB.
